Saturday, March 21, 2009

Equine Divine Welcomes New Partner

If you are at the Aiken Spring Classic Horse Show this April, be sure to stop by the Equine Divine booth to see a sample of what’s in the store. Or better yet, stop by the store itself in the Holley Building on Laurens Street downtown. Since its opening in 2004, Equine Divine has established itself as one of the “must go” destinations for horse people living in or visiting Aiken. The store features a wide selection of original equestrian and sporting art, as well as home decor, jewelry and clothing, all with an equestrian theme.

Taryn Hartnett Eicher recently joined Equine Divine as the new managing partner, and is now working with Lydia del Rossi, the store’s founder. She is bringing in two new lines of jewelry and more clothing, specifically a line called J. McLaughlin. J. McLaughlin clothing is based in New York and sold up and down the East Coast. It features high quality men’s and women’s clothing with “a flair for bold colors and signature prints combined with unexpected design twists,” according to the website. Taryn says that there will be a trunk show to promote the clothing at the store during the week of the Masters Golf Tournament in Augusta, April 6 through 11.

Taryn, a horsewoman from a well-established equestrian family, has spent the last 12 years in the banking industry. Although she has lived in Aiken for several years, she was commuting to Charlotte for work.

“I decided I was ready for a change,” she says. “I wanted to be in Aiken full-time, and I wanted something that was not in the office five days a week. I had heard that Lydia was looking for a partner, we sat down and talked about it and decided that it would be a good fit.”

“We’re so excited about Taryn coming in as managing partner,” says Lydia. “She brings such life, energy and enthusiasm to the store. I had taken Equine Divine as far as I was able, and I think she will be able to take it to a whole new level, a higher level. I feel like I have sent my child off to college.”

Equine Divine will continue to represent the artists that Aiken’s horsemen have come to identify with the store, including Susan Easton Burns, Anne Amrich, Anne Lattimore and Beth Carlson. New artists include Lynn Carlisle, an Aiken resident who is known for her exquisite portraits of dogs. Other new artists will soon be represented in the store, which will also have a new logo and a new website.

1 comment:

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